Beginning in the Spring of 2010, Ray Kordupleski is leading the course, Managing Customer Value, that he developed for the School of Business Administration at the University of Montana. This 15-week course introduces students to the concepts essential to the design, implementation, and management of CVM programs. The course curriculum includes time devoted to the foundational concepts of customer value perception and mapping the connection between value perception and the corporate bottom-line, as well as practical instruction of the skills needed to champion customer value management at a particular organization. Students who complete the course demonstrate a thorough mastery of CVM concepts and application that truly shapes their own value as an employee with any company. Follow the link below to connect with the University of Montana’s School of Business Administration.

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Just as business professionals seek the guidance of Ray Kordupleski and CVM, Inc, so do students of formal business programs seek to enhance their edge by adding an understanding of Customer Value Management practices to their skill set. Ray has had the tremendous opportunity to share his experiences with business students across the world for many years, and he is excited to be leading the integration of CVM principles into business curriculums. That’s why Ray has begun teaching teaching the course, Managing Customer Value, at the University of Montana School of Business Administration.

On this page, read more about the schools that have invited Ray to speak about CVM, Inc, the course at the University of Montana, and CVM, Inc’s new certification program.

CVM, Inc on campus

Guest Lectures

An important part of CVM, Inc’s work is to share the valuable concepts of Customer Value Management with business students and professionals. Ray Kordupleski has had many tremendous opportunities to pursue this goal by delivering guest lectures at educational institutions across the United States, Australia, and New Zealand. Listed below are some of the institutions that have invited Ray to share his expertise and experiences in Customer Value Management.


  1. BulletFordham University New York, NY

  2. BulletLong Island University (LIU) Brookville, NY

  3. BulletNew York University (NYU) New York, NY

  4. BulletNotre Dame Notre Dame, IN

  5. BulletUniversity of Auckland Auckland, New Zealand

  6. BulletUniversity of Montana Missoula, MT

  7. BulletUniversity of Queensland, Brisbane St Lucia, Australia

Managing Customer Value, The Course