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tools of customer value management

Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage

Free Handout series

Over the past 17 years Ray Kordupleski has developed a set of tools and techniques that he has proven work well in establishing and monitoring a customer value management program.  Seven of Ray's favorite concepts for understanding value are featured in the series of handouts on this page.
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The challenge in today's business environment is stressing customer focus. However, what's lacking in most companies are useful and practical ways to capture customer needs, measure how well you're satisfying those needs, and build actionable plans to improve your company's bottom line - that's what the tools outlined in this book will do for you!

Read more about the book
"Ray Kordupleski's ten steps for implementing customer value management provide business practitioners with a wealth of practical guidelines for improving their processes to deliver value to customers."
-Bradley T. Gale, Author of Managing Customer Value
Attribute Trees
File Size: 327 kb
File Type: pdf
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Slippery Slope
File Size: 289 kb
File Type: pdf
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Waterfall of Needs
File Size: 305 kb
File Type: pdf
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Value Map
File Size: 215 kb
File Type: pdf
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Kordupleski Cube
File Size: 297 kb
File Type: pdf
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Value Creation Arrow
File Size: 222 kb
File Type: pdf
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Ten Steps to Mastery
File Size: 211 kb
File Type: pdf
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Also Recommended by CVM, LLC - Analytics for Leaders

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Dr. N.I. Fisher (Nick Fisher) recently released his groundbreaking work, Analytics for Leaders, A Performance Measurement System for Business Success. The book explores the elements necessary to create and manage value for all stakeholders in an enterprise or organization. We at CVM, Inc are excited to recommend Nick's meticulously researched book to managers in any business, government, or nonprofit organization, as it will prepare you to create a complete system for measuring and understanding the value that you create for customers, employees, shareholders, and your broader community.  Dr. Fisher presents well-crafted arguments for the importance of measuring value and the direct impact that value creation has on an organization's bottom line. He also walks readers through concrete steps that will allow you to create and maintain a set of analytics that will provide you with clear, actionable information about relationships with the stakeholders that matter to your success.

Nick Fisher is the founder of ValueMetrics Australia, an enterprise that carries out research and consulting primarily in the area of Performance Measurement. Dr. Fisher carries out R&D projects around the world, with particular emphasis on improving quantitative reports to boards and top management. His more recent work has focused on measuring Research Quality and measurement of public policy. He is also a Visiting Professor of Statistics at the University of Sydney.

To learn more about Analytics for Leaders, and to get a free preview, visit the book's page on Amazon by clicking here.


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