Predict and take control of customer loyalty
Stop measuring customer loyalty after the fact, constantly wondering why your Net Promoter Score went up or down last quarter. CVM gives you the tools to predict changes in customer satisfaction before they happen, and lets you take action to make the numbers move in the right direction.
Measure yourself the way customers measure you
Stop struggling between making customers happy and meeting your internal goals. CVM allows you to align your internal metrics with the things that matter most to your customers, meaning that successful employees and loyal customers go hand-in-hand.
Get all your people on the same page - meeting customer needs
Stop the the endless disagreements about which improvements to prioritize. Instead, give your management team the customer data and watch them come together on the same page with the same priorities.
Local team With a global network
Our team has helped companies around the world measure and manage customer loyalty for more than two decades. CVM LLC President, Ray Kordupleski, was one of the earliest pioneers of Customer Value Management techniques when he led the charge to understand and take control of customer loyalty at AT&T starting in the 1980's. Since then, our team has accumulated a wide breadth of expertise by using CVM concepts to make companies successful in a wide array of industries and regions.
Resources to Help You Succeed
The best way to build your expertise in CVM techniques is to pick up Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage, by CVM LLC President, Ray Kordupleski. Written in the style of an easy-to-understand field manual, this book will introduce you to the mindset behind the CVM Approach. It will also give you an in-depth understanding of the CVM tools themselves, and help you apply these concepts with your company and your team so that you can create agreement and achieve results.
CVM, LLC is proud to support the Value Creation Journal, a newly-created publication that will allow executives and researchers to communicate developments in the field of Value Management.
The Advisory and Editorial Boards of the Value Creation Journal include some of the worlds foremost thinkers in the practice of creating value for organizational stakeholders, including CVM LLC's own Ray Kordupleski. The vision of the Value Creation Journal will be "to help institutions, executives and business schools to think beyond administration, efficiency, corporate capitalism and profits alone, and to reach the idea that the role of a company and an executive is to create value for the employee, the customer, the partners, the suppliers and unions and the shareholders and society."
To connect with the Value Creation Journal, or to submit an article proposal, visit the journal's website at www.valuecreationjournal.org.
The Advisory and Editorial Boards of the Value Creation Journal include some of the worlds foremost thinkers in the practice of creating value for organizational stakeholders, including CVM LLC's own Ray Kordupleski. The vision of the Value Creation Journal will be "to help institutions, executives and business schools to think beyond administration, efficiency, corporate capitalism and profits alone, and to reach the idea that the role of a company and an executive is to create value for the employee, the customer, the partners, the suppliers and unions and the shareholders and society."
To connect with the Value Creation Journal, or to submit an article proposal, visit the journal's website at www.valuecreationjournal.org.