Just as business professionals seek the guidance of Ray Kordupleski and CVM, Inc, so do students of formal business programs seek to enhance their edge by adding an understanding of Customer Value Management practices to their skill set. Ray has had the tremendous opportunity to share his experiences with business students across the world for many years, and he is excited to be leading the integration of CVM principles into business curriculums. That’s why Ray has begun teaching teaching the course, Managing Customer Value, at the University of Montana School of Business Administration.

Guest Lectures

undergraduate and mba course
An important part of CVM, Inc’s work is to share the valuable concepts of Customer Value Management with business students and professionals. Ray Kordupleski has had many tremendous opportunities to pursue this goal by delivering guest lectures at educational institutions across the United States, Australia, and New Zealand. Listed below are some of the institutions that have invited Ray to share his expertise and experiences in Customer Value Management.
  • Fordham University New York, NY
  • Long Island University (LIU) Brookville, NY
  • New York University (NYU) New York, NY 
  • Notre Dame Notre Dame, IN
  • University of Auckland Auckland, New Zealand
  • University of Montana Missoula, MT
  • University of Queensland, Brisbane St Lucia, Australia
Since the Spring of 2010, Ray Kordupleski has been leading the course, Managing Customer Value, that he developed for the School of Business Administration at the University of Montana. This 15-week course introduces students to the concepts essential to the design, implementation, and management of CVM programs.

The course curriculum includes time devoted to the foundational concepts of customer value perception and mapping the connection between value perception and the corporate bottom-line, as well as practical instruction of the skills needed to champion customer value management at a particular organization. Students who complete the course demonstrate a thorough mastery of CVM concepts and application that truly shapes their own value as an employee with any company.

Core components of the course include:
  • The foundational concepts of customer value perception - understanding what drives customer satisfaction and willingness to recommend a company
  • The connection between value perception and the corporate bottom-line - using math and history to map the increase in a company’s value perception to a clear impact on earnings
  • The mathematical mechanisms and calculation of customer value indicators - determining a company’s strengths and weaknesses, evaluating advantages and disadvantages to competing organizations, and identifying the best opportunities to improve a company’s value perception relative to the competition
  • The practical design and maintenance of CVM principles - implementing a real-life customer value project as an intern or student consultant to a local organization