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Our Core Team

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Ray Kordupleski is president of CVM, Inc. and has 17 years experience in helping companies understand and implement customer value management programs. He was one of the pioneers in determining the value of CVM and how it can dramatically improve a company's performance.

Read more about Ray here.



Spencer Imel has helped companies, colleges, and government agencies successfully adopt Customer Value Management techniques since 2005. With backgrounds in Economics and International Affairs, Spencer specializes in the development of innovative analytic techniques and CVM models to help organizations of all types meet their goals.
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Marcelo Chanis is an associate consultant, member of the CVM Global Network and former co-founder of CVM Latin America. He has worked closely with Ray Kordupleski since 1996, developing and implementing Customer Value Analysis techniques and approaches for the Latin American Market.

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