Custstomer Value Management, Inc. (CVM, Inc.) is a global consulting firm specializing in helping companies create a substantial competitive advantage through the development, implementation, and strategic use of customer value data and information—customer value management.

• Does your company have the right strategy for attracting and retaining customers?

• Are you certain that your company provides a better value than your competitors and do your customers agree?

• Does your company have programs entitled "customer satisfaction", "customer loyalty", "customer delight" or "customer relationship management", that are paying off?

• Does everyone in your company understand and agree on how they contribute and can impact the markets' perception of the value of your products and services?

If you answered "not sure" to any of the above questions, we invite you to check out the features and tools available on this website.

Also explore these resources:

Read the Customer Management article about customer value management.

For additional information and comments about Ray Kordupleski's book, Customer Value Management, click here

For Current Review of the Book, click here.